Intel’s computer chip manufacturing and marketing is
amazing. When reading the name, we are can hear the iconic four tones in our
head. The company entered too late into the mobile business industry.
The market for autonomous cars is increasing and the chip
maker company is once again striking out on a new venture. Intel will be able
to enter the market in its early stage unlike the mobile phone industry.
Intel started its autonomous road map by acquiring the
vision-based-driver-assistance company called Mobileye back in March. This
acquisition allowed Intel to inherit the company’s existing relationship with
25 automotive partners making it a worthwhile purchase.
At
the launch of the Silicon Valley Innovation Center for Autonomous Driving,
Intel, along with BMW showed off the first highly automated vehicles the
companies will be testing. For Intel, a company that's been serious about
autonomous driving for only about nine months working with the German automaker
is huge.
While
getting into the auto game is clearly an opportunity for Intel, it's easy to
surmise that the end goal is to sell more silicon. Really the only thing Intel
needs to do is build up its AI technology. It won't be too difficult to start
getting chips ready for the new autonomous vehicle division.
Intel
may have been late to mobile and missed out on a huge business, but autonomous
driving still has ways to go before any of us will be chauffeured around town
by our cars. If Intel can stick with it and pull this off, it won't feel left
behind, and it may actually be able to boast that self-driving cars have Intel
inside.
- Andrew
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